Google to Report URLs for All AdSense Ads
ROI-obsessed marketers historically kvetch about the lack of controls in their Google AdSense campaigns. In the early days of the ad network, they hated that they couldn't specify different prices for their ads. More recently, advertisers were granted pricing controls, but they still weren't permitted to know on which Web pages their ads appeared.
Starting this month they can. In a phased rollout beginning today, all AdWords users in the U.S. and overseas will be offered customized reports telling them exactly where their network ads have displayed and giving them site performance metrics by domain, URL, impression, click, conversion and cost.
Called a Placement Performance report, the new measurement offering promises to let AdWords customers identify which sites perform best according to their campaign objectives and which don't pass muster. They can then use Google's site exclusion tools to eliminate poorly performing sites from their buys.
Brian Axe, director of product management for AdSense, called the report good for publishers, advertisers and users alike. And he said Google's machine-learning systems will be able to improve overall relevance across AdSense by observing how marketers use the reports.
"We're not doing transparency just for transparency's sake," he said. "Our algorithms have benefited from the human input on the search side. On the content side, we haven't had the same benefit."
Jeff Pruitt, EVP of search at iCrossing and president of the Search Engine Marketing Professional Organization, called the new offering a step forward for contextual advertising in general.
"If you have access to performance data and syndication, if you can then drop sites based on their performance, it has now made contextual that much more relevant," he said. "Before, the sense from advertisers was that contextual did not work out-of-the-box as well as people thought it would. This adds one more layer of relevancy."
The company has been developing the report offering since last year. Axe chalked up the long release schedule to the scaling difficulties of delivering them to hundreds of thousands of advertisers.
"This has been a critical release that has taken a while to build," he said. "From a computer science standpoint, it's actually pretty difficult to put it together."
The reports will be available in all U.S. and international markets, save South Korea, within two weeks, Google said. A rollout in Korea will come shortly.
www.clickz.com
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2007 AVN Award - winners
Best Actor Film - Randy Spears, Manhunters, (Wicked Pictures)
Best Actor Video Evan Stone, Sex Pix (Red Light District)
Best Actress Film Jessica Drake, Manhunters (Wicked Pictures)
Best Actress Video Hillary Scott, Corruption (Sex-Z Pictures)
Best All-Girl Release Belladonna: No Warning (Belladonna/Evil Angel)
Best All-Girl Series Erocktavision (Dana Dane Productions / Pulse)
Best All-Girl Sex Scene Film - FUCK (Wicked Pictures), Jessica Drake, Katsumi, Felecia, Clara G.
Best All-Girl Sex Scene Video - Island Fever 4 (Digital Playgound), Teagan Presley, Jesse Jane, Jana Cova and Sophia Santi
Best All-Sex Release TIE: Blacklight Beauties (Pulse Pictures) and Neu Wave Hookers (VCA Pictures)
Best Alternative Release- Real Adventures 84 (DreamGirls)
Best Amateur Release- Bang Bus 9 (Bang Productions)
Best Amateur Series- Homegrown Video (Xplor Media)
Best Anal Sex Scene Film Manhunters, (Wicked Pictures), Jada Fire, Sandra Romain and Brian Surewood.
Best Anal Sex Scene Video Breakin Em In 9 (Vouyer Media), Amy Ried and Vince Vouyer.
Best Anal-Themed Release- Weapons of Ass Destruction 4 (Jules Jordan Video)
Best Anal-Themed Series- Big Wet Asses (Elegant Angel Productions)
Best Animated Release- Pornomation 2 (Cherry Boxxx Pictures)
Best Art Direction Film - FUCK (Wicked Pictures), Rod Hopkins
Best Art Direction - Video- Sacred Sin (Ninn Worx), John Sykes
Best Cinematography- FUCK (Wicked Pictures), Francois Clousot
Best Classic DVD Neon Nights (Command Video/VCX)
Best Continuing Video Series - Dementia (Sin City)
Best Director Film- Brad Armstrong, Manhunters (Wicked Pictures)
Best Director Foreign Release- Pierre Woodman, Sex City (Private U.S.A. Pure Play Media)
Best Director Non-Feature- JacktheZipper, Blacklight Beauty (Pulse Pictures)
Best Director Video Eli Cross, Corruption, (Sex Z Pictures)
Best DVD Extras - The Visitors (Wicked Pictures)
Best DVD Menus - The Visitors (Wicked Pictures)
Best Editing Film - Jennas Provocateur (ClubJenna/Vivid Entertainment Group), Justin Sterling and Johnny 5
Best Editing Video Corruption (Sex Z Pictures), Robin Dyer and Mark Logan
Best Ethnic-Themed Release Asian- Asia Noir 5: A Lust Supreme (Ethnicity/Metro)
Best Ethnic-Themed Release Black- Tales from the Darkside (Darkside Entertainment)
Best Ethnic-Themed Release Latin- Brazilian Island 2 (Nectar Entertainment)
Best Ethnic-Themed Series Asian- Sakura Tales (DVSX)
Best Ethnic-Themed Series Black- Phatty Girls (Justin Slayer/Evil Angel)
Best Ethnic-Themed Series Latin Mami Culo Grande (Justin Slayer/Evil Angel)
Best Film Manhunters (Wicked Pictures)
Best Foreign All-Sex Release Euro Domination (Clark Euro / Evil Angel)
Best Foreign All-Sex Series Obsession (Clark Euro Angel / Evil Angel)
Best Foreign Feature Porn Wars: Episode 1 (Private U.S.A. / Pure Play Media)
Best Gonzo Release Chemistry, Vivid Entertainment Group
Best Gonzo Series College Invasion (Shanes World Studios)
Best Group Sex Scene Film FUCK (Wicked Pictures), Carmen Hart, Katsumi, Kirsten Price, Mia Smiles, Eric Masterson, Chris Cannon, Tommy Gunn, Randy Spears
Best Group Sex Scene Video Fashionistas Safado: The Challenge (Evil Angel Productions), Belladonna, Melissa Lauren, Jenna Haze, Gianna, Sandra Romain, Adrianna Nicole, Flower Tucci, Sasha Grey, Nicole Sheridan, Marie Luv, Caroline Pierce, Lea Baren, Jewell Marceau, Jean Val Jean, Christian XXX, Voodoo, Chris Charming, Erik Everhard, Mr. Pete, Rocco Siffredi
Best Hard-Edged All-Sex Release Slave Dolls 2 (Elegant Angel)
Best High-Definition Production Fashionistas: Safado (Evil Angel)
Best Interactive DVD Virtual Vivid Girl Sunny Leone (Vivid Entertainment Group)
Best Interracial Release Racial Tension (Mike John/Jules Jordan Video)
Best Interracial Series My Hot Wife Is Fucking Blackzilla (Hush Hush Entertainment/Digital Sin)
Best Mainstream Adult Release Pornography: The Secret History of Civilization (KOCH Releasing)
Best Male Newcomer Tommy Pistol
Best Music Sacred Sin (Ninn Worx), Eddie Van Halen and Loren Alexander
Best New Starlet - Naomi
Best New Video Production Company Jules Jordan Video
Best Non-Sex Performance Bryn Pryor, Corruption, (Sex Z Pictures)
Best Online Marketing Campaign Company Digital Playground, DigitalPlayground.com
Best Online Marketing Campaign Individual Project Sacred Sin (Ninn Worx)
Best Oral Sex Scene Film FUCK (Wicked Pictures), Ice LaFox, Eric Masterson, Tommu Gunn, Marcos London and Mario Rossi.
Best Oral Sex Scene Video Jenna Haze, Jenna Haze Dark Side (Jules Jordan Video), Jenna Haze, Scott Lyons, Arnold Schwartzenpecker, Johnny Fender, Trent Sulari and Donny Schlong
Best Oral-Themed Release Feeding Frenzy 8 (Jules Jordan Video)
Best Oral-Themed Series Hand To Mouth (Third Degree Films)
Best Overall Marketing Campaign Company Image - ClubJenna
Best Overall Marketing Campaign Individual Project Sacred Sin (NinnWorx)
Best Packaging Tailgunners, (Adam & Eve)
Best POV Release Pole Position: Lex POV 5 (Mercernary Pictures)
Best POV Series Jacks POV (Digital Playground)
Best POV Sex Scene Jacks POV 2 (Digital Playground), Naomi, Tommy Gunn
Best Pro-Am Release Breakin Em In 9 (Vouyer Media)
Best Pro-Am Series Beaver Hunt (Hustler Video)
Best Renting Title of the Year - Pirates (Digital Playground)
Best Retail Website Rentals - WantedList.com
Best Retail Website Sales AdultDVDEmpire.com
Best Screenplay Film Manhunters (Wicked Pictures), Brad Armstrong
Best Screenplay Video - Corruption (Sex Z Pictures), Alvin Edwards & Eli Cross
Best Selling Title of the Year - Pirates (Digital Playground/Adam & Eve)
Best Sex Comedy Joannas Angels 2: Alt Throttle (Burning Angel Entertainment/VCA Pictures)
Best Sex Scene Coupling Film Emperor, (Vivid Entertainment Group), Janine and Manuel Ferrara
Best Sex Scene Coupling Video Slave Dolls (Elegant Angel), Tiffany Mynx and Manual Ferrara
Best Sex Scene in a Foreign-Shot Production Outnumbered 4 (Erik Everhard/Evil Angel), Isabel Ice, Sandra Romain, Dora Venter, Cathy, Karina, Nicol, Puma Black, Erik Everhard, Steve Holmes, Robert Rosenberg
Best Solo Release I Love Big Toys 2 (Digital Sin)
Best Solo Sex Scene Alana Evans, Corruption (Sex Z Pictures)
Best Special Effects Porn Wars (Private U.S.A./Pure Play Media), Kovi
Best Specialty Release BDSM My New Girlfriend (PRV Productions/Bon Vue)
Best Specialty Release Big Bust Breast Worship (Jules Jordan Video)
Best Specialty Release Fem-Dom Strap-On Strap Attack 4 (Joey Silvera/Evil Angel)
Best Specialty Release Foot Fetish Barefoot Confidential 40 (Kick Ass Pictures)
Best Specialty Release MILF Cheating Housewives 3 (Smash Pictures)
Best Specialty Release Other Genre Horny Hairy Girls 22 (Rodnievision/Exquisite Multimedia)
Best Specialty Release Spanking Baltimore Brat (Kelly Payne Productions)
Best Specialty Release Squirting Flowers Squirt Shower 3 (Elegant Angel Productions)
Best Specialty Series Big Bust Boob Bangers (Darkko Productions/Evil Angel)
Best Specialty Series MILF MILF Seeker (Pink Visual Productions)
Best Specialty Series Other Genre Adorable Girls (Swank Digital/Pure Play Video)
Best Specialty Series Squirting Flowers Squirt Shower (Elegant Angel Productions)
Best Supporting Actor Film Kurt Lockwood, To Die For, Vivid Entertainment Group
Best Supporting Actor Video Manuel Ferrara, She Bangs (Red Light District)
Best Supporting Actress Film Kirsten Price, Manhunters (Wicked Pictures)
Best Supporting Actress Video Katsumi, Fashionistas Safado: The Challenge (Evil Angel Productions)
Best Tease Performance Amy Ried, My Plaything: Amy Ried, (Digital Sin)
Best Three-Way Sex Scene Fuck Slaves (Jake Malone/Evil Angel), Sandra Romain, Sasha Grey, Manuel Ferrara
Best Transsexual Release Rogue Adventures 27 (Joey Silvera/Evil Angel)
Best Transsexual Series Transsexual Prostitutes (Devils Film)
Best Video Feature Corruption (Sex Z Pictures)
Best Videography Sacred Sin (Ninn Worx), Barry Wood
Best Vignette Release Jenna Haze Dark Side (Jules Jordan Video)
Best Vignette Series Jacks Playground (Digital Playground)
Contract Star of the Year Stormy Daniels (Wicked Pictures)
Crossover Star of the Year Jenna Jameson
Director of the Year (Body of Work) Jim Powers
Female Foreign Performer of the Year - Katsumi
Female Performer of the Year Hillary Scott
Hall of Fame Founders Branch Charlie Brickman, Cinderella Distribution; Phil Harvey, Adam & Eve; Arthur Morowitz & Howard Farber (Video-X-Pix), Sidney Niekirk, Cal Vista
Hall of Fame Rebecca Bardoux, Dave Cummings, Taylor Hayes, Rick Masters, John Seeman, Domonique Simone, Selena Steele, Sydnee Steele, Nici Sterling, Tabitha Stevens, Kyle Stone, Vince Vouyer
Male Foreign Performer of the Year Jean Val Jean
Male Performer of the Year Tommy Gunn
Most Outrageous Sex Scene Girlvert 11 (JM Productions), Ashley Blue, Amber Wild & Steve French in Meat Is Murder
Transsexual Performer of the Year Buck Angel
Underrated Starlet of the Year (Unrecognized Excellence) Mika Tan
www.avn.com
European Union Proposes Stricter Online Regulations
BRUSSELS, Belgium - Certain government officials are seeking to prevent a European Union dictate that could possibly extend stricter broadcasting regulations to the internet, subsequently hitting popular video-sharing websites such as YouTube.
A recent report said that the European Commission proposal would require websites and mobile phone services that feature video images to conform to standards laid down in Brussels.
Critics fear that the directive would hit not only sites such as YouTube and MySpace but also amateur "video bloggers" who post material on their own sites. In the case of the proposed regulations, personal websites would have to be licensed as a "television-like service."
Viviane Reding, the Media Commissioner, told The Times that the purpose is simply to set minimum standards on areas such as advertising, hate speech and the protection of children.
But Shaun Woodward, the Broadcasting Minister, described the draft proposal as catastrophic. "Supposing you set up a website for your amateur rugby club, uploaded some images and added a link advertising your local sports shop," Woodward told the report. "You would then be a supplier of moving images and need to be licensed and comply with the regulations."
Woodward proposed a compromise that requires EU states to agree on a new definition of what constitutes "television." "Its common sense. If it looks like a TV program and sounds like one then it probably is. A program transmitted by a broadcaster over the net could be covered by extending existing legislation.
"But video clips uploaded by someone is not television
YouTube and MySpace should not be regulated."
"British criminal law already covers material that might incite hate or cause harm to children," Woodward added. As it stands, the Governments definition of online broadcasting covers feature films, sports events, situation comedy, documentary, childrens programs and original drama. It excludes personal websites and sites where people upload and exchange video images.
The Times reported that Woodward is seeking EU member state support for the British compromise. So far only Slovakia has pledged support, but Woodward believes that other nations will come onboard before a key EU Council meeting on November 13.
www.avn.com
Jill Kelly Tries to Retain Trademark
WOODLAND HILLS, Calif. - In an attempt to keep the trademark on her name, AVN Hall of Fame performer Jill Kelly filed suit against Penthouse Digital Media Productions in a federal bankruptcy court on Tuesday. A temporary restraining order hearing has been slated for Nov. 2.
In her suit, Kelly claims that she is still the rightful owner of websites (including JillKelly.com and JillKellystore.com), trade names and trademarks.
Penthouse Media Group obtained the assets of Jill Kelly Productions (JKP) in April in a two-hour auction in Bankruptcy Court in Woodland Hills. Kelly claims that the Court made no decision in reference to her name or websites.
The winning bid was $1,765,000. Penthouse outbid three other qualified buyers: Playboy Entertainment Group, New Frontier Media and XGen LLC, which is owned by Frank and Michael Koretsky, who were the initial buyers. The bidding started at $725,000.
The assets auctioned included, but were not limited to JKPs entire adult library and related masters and other footage, accounts receivables, JK Distribution, Inc., and DVD and other inventory.
Jill Kelly Productions filed for Chapter 11 bankruptcy protection in August of 05. In the three months leading up to the action, the company lost its former CEO, president, three contract girls and its publicist, among others, and owed millions to secured and unsecured creditors.
Former JKP CEO Bob Friedland fled to New York, sources said, where he has not been heard from since. Former president Jill Kelly left the organization in June of 05, and then the companys final three contract girls, Jenna Haze, Tyra and Nikki Benz, separately announced their departures, followed by publicist Scott Hoover.
www.avn.com
Strip Club Proponents Sue Over New Regulations
TEMPE, Ariz. - Proponents of a strip club here have filed suit in federal court claiming a new state law requiring exotic dancers to be at least six feet away from patrons is illegal.
Idaho Business Holdings LLC, which proposed the Elite Cabaret, claims in its suit filed in U.S. District Court of Arizona that a new distance requirement for sexually oriented businesses makes it impossible to open the club in the city, the East Valley Tribune reported.
Although adult businesses are not banned outright by the law, the clubs owners say the measure violates their rights of free speech and equal protection.
The suit claims Tempe officials purposely delayed considering the proposed clubs business license because it couldnt stop it from moving into town. By law, adult businesses in Tempe must be at least 1,000 feet from parks, schools, churches, neighborhoods and other public places. The suit claims the club proposal had met the requirement.
But the suit contends that Tempe officials turned to Rep Laura Knaperek, R-Tempe to make it impossible for adult businesses to operate in the city. Knaperek then drafted a bill that was ultimately approved, calling for a statewide buffer of a quarter-mile or 1,320 feet to purposely block the club.
But Knaperek denied the measure targeted Elite Cabaret, saying she never discussed the bill with city officials.
U.K. Porn Consumption Hits Record High
The U.K. Independent, which recently commissioned a study through Nielsen NetRatings on Net pornography consumption in Britain, on Thursday announced its findings.
According to the Sunday edition of the Independent, more than 9 million men, almost 40 percent of the British male population, used pornographic websites last year, compared with an estimated 2 million in 2000, making Britain the fastest-growing market in the world's adult website industry. The number of women downloading Internet porn soared 30 percent to 1.4 million.
The findings were made in what is thought to be the first definitive study of Internet pornography, according to the Independent.
Forty minutes was the average amount of time on a monthly basis that both men and women viewed online adult content. One in four men aged 25-49 around 2.5 million had viewed online hardcore images in the past month alone.
According to the study, men tend to prefer picture-based websites, while women prefer erotic chat rooms, although they are more likely to view using porn as an act of betrayal.
While it appears to be killing off Britain's softcore porn magazine market, which has dropped to 500,000 sales each month since 2000, many critics believe it has opened the way for the adult movie market.
British censors last week passed a total of 28 R18 movies, compared with 25 for the whole of 2000.
More than 7,250 British subscribers were identified from their credit card details, leading to 2,000 prosecutions.
The U.K. porn industry is now worth approximately 1 billion pounds sterling ($1.8 billion USD). The business is valued at 20 billion pounds sterling ($37.5 billion USD) globally.
www.avnonline.com
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